Posted by: deltadallas | April 5, 2010

Your Personal Brand – Do you have an elevator speech?

When you begin a job in sales, one of the first things you learn is how to present your product or service in 30 seconds or less. It’s called an “elevator speech” because it you want to be able to give a quick overview of your product and its value in 30-seconds or less. The goal is to create interest and exchange contact information with the person you are talking to.

Why am I talking about this? Because you, as a candidate, should have your own 30-second commercial or elevator speech to network with. When you are looking for a new position, YOU are your product. You will be speaking with employers about who you are and what you do. You need to convince them that you want to work with their company and that you will be an asset to their team. In order to do that, you will need to establish your personal brand with them RIGHT AWAY. It sounds intimidating, but in can help you to be viewed as a focused, intentional, clear-minded candidate. You should rehearse your speech, and be able to comfortably share:

*  Who you are.
*  Where you have worked most recently
*  What you liked about your last position
*  An achievement that you are proud of from that position
*  What you are looking for (let this include information about the company you are interviewing with!)

You will need to practice this with friends or in front of a mirror, so that you are ready to shine in your interviews. It can be uncomfortable for those who are not used to doing something like this, but if you practice, you will feel more comfortable when you begin to speak.

You can also adjust this speech for networking meetings, church, or wherever you might encounter someone who is working for or connected to a company that you would like to work for. It’s a small adjustment, but you will include:

*  Who you are
*  What you do
*  Most recent employer
*  What you liked about the position
*  An achievement that you are proud of in that last position
*  Ask them to connect you or contact you if they know of someone looking for an employee like you
*  Hand them your contact information (Always have this ready to give out!)

Increase your chances of finding the job you want through knowing who you are, what you do, and developing your ability to communicate that. It’s a personal marketing campaign that can yield higher results if you are willing to work at it.

Tabitha Woods is Marketing Diva for Delta Dallas. Reach her at 972-788-2300.


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